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By I love Izmi Baby Carriers. When expectant or new parents ask me which baby carrier to buy, my go-to answer for the last 7 years has always been, ‘Just get an Izmi.’ When parents want a compact, lightweight toddler carrier they can chuck in their bag: ‘Just get an Izmi.’ When they’re finding their Ergobaby or BabyBjorn too bulky: Just get an Izmi!
Unlike some structured, padded baby carriers from big-name brands, you really can use Izmi Baby Carriers from your baby’s first hours, from just 2.5kg/5lbs. Izmi Baby and Toddler carriers are both super soft and comfy for wearing around the house – AND they’re the perfect travel baby carrier for day trips and holidays. And for hot climates, there’s literally nothing cooler than the ultra-breathable Breesze mesh versions.
Izmi has been one of our best-selling brands for years and I’ve seen their carriers and wraps literally change thousands of families’ lives. That’s why I’m so happy Izmi is joining the Wear My Baby family.
About Izmi
Izmi was created in London by Emily, mum to Izzy and Arthur, who struggled to find a comfy baby wrap or carrier. She got a bit obsessed with baby carriers, opened one of the UK’s first sling libraries, and spent 15 years helping over 50,000 families to find their perfect baby carrier.
All these parents wanted a newborn baby carrier that was EASY, but also comfy and lightweight. A carrier that was simple enough to put on when utterly sleep-deprived.
This super-easy carrier didn’t exist, so Emily designed it. Izmi (Izzy and me) was born. Izmi Baby carriers and wraps have been savings parents’ sanity ever since.
About Wear My Baby
Meanwhile, on the other side of south London, I was also trying to find a baby carrier for my new baby (Ben, soon followed by Joey). Preferably one that didn’t hurt my back – or my head. Just like Emily, I got a bit ‘into’ baby carriers. (Don’t ask me how many I’ve used with my own kids… but it’s over 300!)
One day a friend asked me to teach them to use their baby carrier. Wear My Baby was born. Our first parent, our first consultation… plus a packet of biscuits as a thank you.
And here we are today, a decade later. A shop in South West London (from 2019-2024), a network of consultants, and millions of views across our social networks, helping parents and carers around the world to find, wear and buy the perfect baby carrier or sling. And now with Izmi as part of our family.
