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Our Story

It all began in 2013 with a London mum called Hannah, dazed and confused by parental leave, deciding she wanted to know a bit more about this glorious baby carrier thing she was wearing...

...and so began the journey.

Following study and experimentation, one day a friend asked Hannah whether she would teach them to use their baby carrier.

Wear My Baby was born. Our first parent, our first consultation...plus a packet of biscuits!

And here we are today, a decade later. Our London store closed in February 2024, but our online store remains, plus a network of consultants, and 100 million views across our social networks, helping countless parents and carers to find, wear and purchase the perfect baby carrier or sling.

OUR TEAM

Our team is made up of fully insured, trained and highly experienced babywearing professionals. All Consultants have trained with our partner Slingababy, or another UK-based babywearing school, and have carried their own babies.

Wear My Baby provides training for all Carifit instructors, offers product development advice to the baby and industry, and is a member of the Association of Carrying Educators and Sling Libraries.

If you're interested in working with us, please, get in touch.

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