Our Story

It all began in 2013 with a London mum called Hannah, dazed and confused by parental leave, deciding she wanted to know a bit more about this glorious baby carrier thing she was wearing...

...and so began the journey.

Following study and experimentation, one day a friend asked Hannah whether she would teach them to use their baby carrier.

Wear My Baby was born. Our first parent, our first consultation... paid for with a packet of biscuits!

Over the last 10 years we've supported over 20,000 families, had over 100million views across our socials, and developed a network of certified Consultants across London.

We now offer training to brands and healthcare professionals accross the UK, and to famililes around world.

Oh - and we had a whale of a time with our London Boutique and online store from 2018-2024, before closing the (physical) doors to focus on our very own baby carrier brand, Izmi, which we took over in 2023.

OUR TEAM

Our team is made up of certified, insured and highly experienced babywearing professionals. All Consultants have trained with our partner Slingababy, or another UK-based babywearing school, and have carried their own babies.

If you're interested in working with us, please, get in touch.