London’s Specialist Baby Carrier Shop: The Wear My Baby Boutique Opens this Week

This Thursday London’s specialist baby carrier shop, the Wear My Baby Boutique, opens in South West London offering a fantastic new service for families.

You can come and browse our bestselling slings, baby carriers and accessories on Thursdays, 10am-6pm, and book in for expert advice on how to safely wear your baby. We’ll have over 20 brands available, including Ergobaby, Connecta, Izmi, Boba, Didymos,  TwinGo and Je Porte Mon Bebe, to name just a few.




We’ve team up with Emily Williamson at the South London Sling Library to provide parents and carers with a sling hire service. So if you want to try before you buy, you can hire carriers for up to two weeks to make sure you love them!

Baby carriers are not just practical. Babywearing is an amazing parenting tool and carrying your baby close to you is fantastic for their development.  But the choice can be overwhelming and parents find it difficult to know which sling or baby carrier to buy. This is where Wear My Baby comes in, and our new Boutique offers a real one-stop service. As well as having a huge variety of slings, our team will provide expert fitting and safety advice – whether you want a sturdy carrier for long walks or a pretty sling to wear to a wedding.

When it comes to safety and comfort, how you carry your baby is just as important as which sling or carrier you use. That’s why it’s best to speak with an expert. Our experienced team is trained in teaching parents how to use slings safely and comfortably.

The pop-up Boutique offers three baby carrying workshops every Thursday, so parents can get expert advice on safe and comfortable baby carrying. And if you can’t make to a workshop you can book in for a one-to-one consultation with one of the Wear My Baby team, in store or even in the comfort of your own home.




We’re also delighted to be working with  Little Village –  a 100% volunteer run charity that collects good quality donations of baby and kids’ clothes and equipment and gets it out to families in the area who need it. If you have good condition baby carriers that you no longer need, please bring bring them to us at the Boutique and we will pass them on to the Little Village team. It’s a great way to pass on the gift of babywearing from one family to another.

My passion for slings began four years ago when my first son Ben was born. Like most newborns he was happiest when being held. Using baby carriers meant I could get on with day to day life, get on the tube, and still enjoy a cuddle. After three years of giving sling help to local families, the Boutique is such an exciting next step. Please do come along and say and hello and support our new venture!


The Wear My Baby Boutique opens at 10am on Thursday 19 October and will be open every Thursday from 10am-6pm at The Living Room, 19 Thrale Road, SW16 1NS.

For full details see

Opening day special offer: There will be 10% off all purchases from the Wear My Baby Boutique on opening day, Thursday 19 October.

Hannah Wallace

Hannah Wallace

Owner & Consultant at Wear My Baby
Hannah Wallace founded Wear My Baby in 2014. She is an experienced Babywearing Consultant and has trained with Slingababy, the School of Babywearing and L'ecole A Porter.
Hannah Wallace

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