About Us


What is Wear My Baby?

Wear My Baby is London's specialist baby carrier store and advice service.

We believe that learning how to carry your baby safely and comfortably is just as important as which carrier you buy. That's why we don't just sell baby carriers.

We offer the following services in London, Hertfordshire, Berkshire and Kent

  • Babywearing Consultations for one-to-one support
  • Babywearing Workshops for small groups
  • Sling Hire Services
  • Drop-in sessions and Pop-Up events

Our Ethos

  • We are committed to making it easy for parents and caregivers to carry their babies
  • We offer professional, independent babywearing advice and support
  • We promote safe, comfortable, accessible babywearing for anyone who wants to use a sling or carrier
  • We believe that babywearing is a wonderful parenting tool, but we do not promote a specific parenting style or philosophy
  • Our shop only sells products that have been tried and tested by the Wear My Baby team and the families we work with.

About Our Team

Our team is made up of experienced and highly trained babywearing professionals, committed to supporting the families we work with. We are all parents who have carried our own babies. We are all incredibly, unashamedly geeky about slings and baby carriers.

We are also growing, so if you interested in joining our team, then please get in touch.

Hannah Wallace, Wear My Baby's owner & Lead Consultant, is based in Tooting, south-west London, and runs our London Boutique. She founded Wear My Baby in 2014.

Katie Meakin (Associate Consultant, Reading),  Soshanna Hayhoe (Senior Consultant, Canterbury) and Sonia Pinson (Associate Consultant, Greenwich), joined the team in summer 2017. Midwife Rebecca Ford (Associate Consultant, Beckenham), joined us in autumn 2017. Our newest Consultant, Tammy Nissim (Associate Consultant, Letchworth) joined the team in March 2018.

Our Consultants are experienced babywearers who have trained with our partner Slingababy, or another UK-based babywearing school. All Wear My Baby Consultants are fully insured.

Emily Williamson, founder of South London Slings and creator of the Izmi Baby Carrier, is our Special Advisor. She runs the Workshops and sling hire service at our London Boutique. 

Dani Langton is our Peer Supporter and volunteer at Little Village Wandsworth. She makes sure that families in need get a safe, comfortable baby carrier and essential safety advice on how to use it

We are passionately committed to professional excellence and continual professional development. Associate Consultants receive ongoing mentoring from our Senior and Lead Consultants to develop their skills and specialisms.

Wear My Baby